TERMIUM Plus®

The Government of Canada’s terminology and linguistic data bank.

BONUS CARD [2 records]

Record 1 2015-03-11

English

Subject field(s)
  • Games and Toys
  • Advertising
  • Motivation and Advertising Psychology
CONT

[The company] started inserting trading cards into bubble gum packs in 1950 with such topics as TV and film cowboy Hopalong Cassidy, "Bring 'Em Back Alive" cards featuring Frank Buck on big game hunts in Africa, and All-American football cards. [It] inserted baseball cards as prizes into packs of gum until 1981, when the gum became a thing of the past and the cards were sold without the gum.

French

Domaine(s)
  • Jeux et jouets
  • Publicité
  • Motivation et psychologie de la publicité
DEF

Reproduction de photographies de vedettes du sport ou du spectacle insérée dans l'emballage de certains produits et qui servent à constituer des collections.

CONT

L'enfant collectionnait les cartes-primes qu'il trouvait dans les paquets de gomme à mâcher.

OBS

carte prime : terme entériné par le Comité de linguistique de Radio-Canada et le Secrétariat d'État du Canada.

Spanish

Save record 1

Record 2 2006-07-19

English

Subject field(s)
  • Games and Competitions (Sports)

French

Domaine(s)
  • Jeux et compétitions (Sports)

Spanish

Save record 2

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