TERMIUM Plus®
The Government of Canada’s terminology and linguistic data bank.
BUYING INTENTION [1 record]
Record 1 - internal organization data 2011-03-23
Record 1, English
Record 1, Subject field(s)
- Marketing
- Marketing Research
Record 1, Main entry term, English
- purchase intention
1, record 1, English, purchase%20intention
correct
Record 1, Abbreviations, English
Record 1, Synonyms, English
- buying intention 2, record 1, English, buying%20intention
Record 1, Textual support, English
Record number: 1, Textual support number: 1 DEF
Phase that comes before a purchase decision when all the factors that influence the final decision have not been weighed up, but when an impulse is felt to satisfy a need in a particular way. 3, record 1, English, - purchase%20intention
Record number: 1, Textual support number: 1 OBS
The measure of the percentage of the population that finds itself in this phase, and the strength of their intentions, helps to adopt certain marketing measures. 3, record 1, English, - purchase%20intention
Record number: 1, Textual support number: 2 OBS
purchase intention: term, definition and observation reproduced from the CAPITAL Business Dictionary with the permission of LID Editorial Empresarial. 4, record 1, English, - purchase%20intention
Record 1, Key term(s)
- purchase intent
Record 1, French
Record 1, Domaine(s)
- Commercialisation
- Étude du marché
Record 1, Main entry term, French
- intention d'achat
1, record 1, French, intention%20d%27achat
correct, feminine noun
Record 1, Abbreviations, French
Record 1, Synonyms, French
Record 1, Textual support, French
Record number: 1, Textual support number: 1 DEF
Phase préalable à la décision d'achat où les différents facteurs qui interviendront dans la décision finale n'ont pas encore été évalués, mais où l'on sent déjà l'impulsion de répondre à un besoin, d'une manière déterminée. 2, record 1, French, - intention%20d%27achat
Record number: 1, Textual support number: 1 OBS
La mesure du pourcentage de population qui se trouve dans cette phase ainsi que de la force de son intention, permet d'adopter des mesures de marketing. 2, record 1, French, - intention%20d%27achat
Record number: 1, Textual support number: 2 OBS
intention d'achat : terme, définition et observation extraits du CAPITAL Business Dictionary et reproduits avec l'autorisation de LID Editorial Empresarial. 3, record 1, French, - intention%20d%27achat
Record 1, Spanish
Record 1, Campo(s) temático(s)
- Comercialización
- Estudio del mercado
Record 1, Main entry term, Spanish
- intención de compra
1, record 1, Spanish, intenci%C3%B3n%20de%20compra
correct, feminine noun
Record 1, Abbreviations, Spanish
Record 1, Synonyms, Spanish
Record 1, Textual support, Spanish
Record number: 1, Textual support number: 1 DEF
Fase previa a la decisión de compra en la que todavía no se han sopesado los distintos factores que intervendrán en la decisión final, pero en la que ya se siente el impulso de satisfacer una necesidad de una determinada forma. 2, record 1, Spanish, - intenci%C3%B3n%20de%20compra
Record number: 1, Textual support number: 1 OBS
La medición del porcentaje de población que está en esta fase, y de la fuerza de su intención, permite adoptar medidas de mercadología. 2, record 1, Spanish, - intenci%C3%B3n%20de%20compra
Record number: 1, Textual support number: 2 OBS
intención de compra: término, definición y observación extraídos del CAPITAL Business Dictionary con la autorización de LID Editorial Empresarial. 3, record 1, Spanish, - intenci%C3%B3n%20de%20compra
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