TERMIUM Plus®

The Government of Canada’s terminology and linguistic data bank.

CATCHLINE [3 records]

Record 1 2011-01-24

English

Subject field(s)
  • Advertising
DEF

A word, phrase, or sentence used, esp. in advertising ..., to arouse or call attention.

French

Domaine(s)
  • Publicité
DEF

Phrase ou formule forte d'un message publicitaire, destinée à attirer l'attention.

Spanish

Campo(s) temático(s)
  • Publicidad
DEF

Frase que encierra un ideal o un propósito a cumplir.

CONT

El lema de la Conferencia Internacional sobre el SIDA es "Un Mundo, una esperanza".

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Record 2 1993-03-19

English

Subject field(s)
  • The Press (News and Journalism)
DEF

An identifying word or phrase used by a reporter or were service editor at the top of each section of copy having to do with a particular story.

French

Domaine(s)
  • Presse écrite

Spanish

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Record 3 1977-12-14

English

Subject field(s)
  • Advertising
DEF

a word, phrase, or sentence used esp. in advertising and journalism to arouse interest in or call attention to an item.

French

Domaine(s)
  • Publicité
OBS

Accrochage: élément principal destiné à attirer l'attention dans une annonce publicitaire.

Spanish

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TERMIUM Plus®, the Government of Canada's terminology and linguistic data bank
A product of the Translation Bureau

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