TERMIUM Plus®

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CATEGORY KILLER [1 record]

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Record 1 2008-06-13

English

Subject field(s)
  • Commercial Establishments
DEF

A business in which one firm overshadows all the others in its category.

OBS

The new jargon on the market is "category killers". The [stock] market is looking for so-called category killers like Toys R Us (sic) dominates the toy market, Circuit City, Wallmart, Home Depot.

French

Domaine(s)
  • Établissements commerciaux
DEF

Se dit d'un magasin spécialisé dans une catégorie de produits, dont l'objectif est d'éliminer la concurrence en pratiquant des marges très faibles.

OBS

Les centres commerciaux se font désormais voler la vedette par les magasins de style «entrepôt» comme Club Price ou ceux qui focalisent leur clientèle comme Toys'R'Us, Club Biz ou Club Ultima [...] ce que les Américains appellent des «category killers».

OBS

Renseignement : La Presse du 25-4-92.

Spanish

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