TERMIUM Plus®

The Government of Canada’s terminology and linguistic data bank.

CO-BRANDED CONTENT [1 record]

Record 1 2013-03-20

English

Subject field(s)
  • Advertising
  • Merchandising Techniques
CONT

TheStreet.com, a leading Web-based provider of to-the-point and timely financial news and commentary, today announced that it has signed a co-branded content distribution agreement with Nettaxi.com, a community and portal Web site with 44 million visitors per month. Under the terms of the agreement, selected news and commentary from TheStreet.com will be featured on Nexttaxi.com's Wall Street community area, complementing the personal investment news and tools already offered by Nettaxi.com to its citizens.

Key term(s)
  • cobranded content

French

Domaine(s)
  • Publicité
  • Techniques marchandes
DEF

Publicité ou information partagée gratuitement entre deux entités ou plus.

OBS

Par exemple, les entités peuvent être deux sites Web qui acceptent de mettre en commun de l'information et de la publicité.

Key term(s)
  • contenu co-marqué

Spanish

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