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COMMERCIAL VIABILITY STUDY [1 record]
Record 1 - internal organization data 1991-04-02
Record 1, English
Record 1, Subject field(s)
- Marketing
Record 1, Main entry term, English
- viability study
1, record 1, English, viability%20study
correct
Record 1, Abbreviations, English
Record 1, Synonyms, English
- commercial viability study 2, record 1, English, commercial%20viability%20study
correct
Record 1, Textual support, English
Record number: 1, Textual support number: 1 CONT
TDC supported a viability study of the concept, which concluded that it has a competitive edge over existing equipment because of its operating flexibility and lower construction and operating costs. 1, record 1, English, - viability%20study
Record number: 1, Textual support number: 1 OBS
A product is said to be "market worthy" and "commercially viable". "Commercial viability" has been proposed on the model of "technical viability". (See EDOFF, 1983, p.2) 2, record 1, English, - viability%20study
Record 1, French
Record 1, Domaine(s)
- Commercialisation
Record 1, Main entry term, French
- étude de viabilité commerciale
1, record 1, French, %C3%A9tude%20de%20viabilit%C3%A9%20commerciale
correct, feminine noun
Record 1, Abbreviations, French
Record 1, Synonyms, French
- essai commercial 1, record 1, French, essai%20commercial
correct, masculine noun
- test commercial 1, record 1, French, test%20commercial
correct, masculine noun
Record 1, Textual support, French
Record number: 1, Textual support number: 1 CONT
Études de viabilité commercial. Un produit peut correspondre à des attentes, il peut être technico-économiquement faisable, il n'en est pas pour autant vendable par n'importe quelle entreprise. Le produit peut nécessiter des canaux de distribution spécifiques, des modes de commercialisation particuliers, des quantités minimales de diffusion nécessaires pour amortir certains coûts. [...] De plus, il est indispensable qu'il y ait concordance entre la capacité de fabrication et la capacité de vente de l'entreprise. 1, record 1, French, - %C3%A9tude%20de%20viabilit%C3%A9%20commerciale
Record number: 1, Textual support number: 2 CONT
[...] à des étapes bien définies, il faut essayer pour sélectionner ou vérifier des solutions. Il existe trois types d'essais (ou tests) correspondant à la typologie des performances de produits [dont] [...] les essais ou tests commerciaux. 1, record 1, French, - %C3%A9tude%20de%20viabilit%C3%A9%20commerciale
Record number: 1, Textual support number: 1 OBS
Voir aussi la fiche pour "étude de commercialisation" qui porte sur une notion beaucoup plus grande. 2, record 1, French, - %C3%A9tude%20de%20viabilit%C3%A9%20commerciale
Record 1, Spanish
Record 1, Textual support, Spanish
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