TERMIUM Plus®
The Government of Canada’s terminology and linguistic data bank.
COMPARISON ADVERTISING [1 record]
Record 1 - internal organization data 2019-02-28
Record 1, English
Record 1, Subject field(s)
- Advertising Techniques
- Merchandising Techniques
Record 1, Main entry term, English
- comparative advertising
1, record 1, English, comparative%20advertising
correct
Record 1, Abbreviations, English
Record 1, Synonyms, English
- competitive advertising 2, record 1, English, competitive%20advertising
correct
- comparison advertising 3, record 1, English, comparison%20advertising
correct
Record 1, Textual support, English
Record number: 1, Textual support number: 1 DEF
A marketing strategy in which a company's product or service is presented as superior when compared to a competitor's. 4, record 1, English, - comparative%20advertising
Record number: 1, Textual support number: 1 CONT
A comparative advertising campaign may involve printing a side-by-side comparison of the features of a company's products next to those of its competitor. It may also feature a comparison based on value or cost. 4, record 1, English, - comparative%20advertising
Record 1, French
Record 1, Domaine(s)
- Techniques publicitaires
- Techniques marchandes
Record 1, Main entry term, French
- publicité comparative
1, record 1, French, publicit%C3%A9%20comparative
correct, feminine noun
Record 1, Abbreviations, French
Record 1, Synonyms, French
- publicité concurrentielle 2, record 1, French, publicit%C3%A9%20concurrentielle
correct, feminine noun
- publicité concurrente 3, record 1, French, publicit%C3%A9%20concurrente
correct, feminine noun
- publicité compétitive 4, record 1, French, publicit%C3%A9%20comp%C3%A9titive
correct, feminine noun
- publicité de la concurrence 4, record 1, French, publicit%C3%A9%20de%20la%20concurrence
correct, feminine noun
Record 1, Textual support, French
Record number: 1, Textual support number: 1 DEF
Technique publicitaire qui consiste à présenter les caractéristiques d'un produit (ou certaines de ses caractéristiques) par rapport à celles [d'un] produit concurrent, dans le but de montrer un avantage concurrentiel discriminant. 5, record 1, French, - publicit%C3%A9%20comparative
Record 1, Spanish
Record 1, Textual support, Spanish
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