TERMIUM Plus®

The Government of Canada’s terminology and linguistic data bank.

CONSUMER-PREFERENCE TEST [1 record]

Filter results by subject field Alphabetical list of terms

Filter results by subject field

Alphabetical list of terms

Record 1 1991-12-10

English

Subject field(s)
  • Surveys (Public Relations)
  • The Product (Marketing)
  • Marketing Research
OBS

The product-development stage consists largely of consumer-preference testing of different product characteristics to find the most appealing combination in consumer terms. (KOTMA 1972, p. 492)

French

Domaine(s)
  • Enquêtes et sondages (Relations publiques)
  • Produit (Commercialisation)
  • Étude du marché
CONT

Dans le développement du produit (...) il s'agit (...) de déterminer les propriétés physiques du produit (...) au besoin en recourant à des tests de préférence des consommateurs.

Spanish

Save record 1

Copyright notice for the TERMIUM Plus® data bank

© Public Services and Procurement Canada, 2024
TERMIUM Plus®, the Government of Canada's terminology and linguistic data bank
A product of the Translation Bureau

Display options

Change the order of display of the official languages of Canada
Option to display the non-official languages (Spanish or Portuguese)
Display definitions, contexts, etc., on records

Features

Language Portal of Canada

Access a collection of Canadian resources on all aspects of English and French, including quizzes.

Writing tools

The Language Portal’s writing tools have a new look! Easy to consult, they give you access to a wealth of information that will help you write better in English and French.

Glossaries and vocabularies

Access Translation Bureau glossaries and vocabularies.

Date Modified: