TERMIUM Plus®

The Government of Canada’s terminology and linguistic data bank.

CORPORATE MISSION STATEMENT [1 record]

Record 1 2004-11-16

English

Subject field(s)
  • Organization Planning
CONT

Mission statement: Broadly defined, it is a statement of corporate purpose, indicating the primary customer needs a company will satisfy and the goods or services it will market. It also specifies a company's production and distribution technologies and the degree of forward (or backward) integration it will seek. In short, the mission statement defines a company's strategic posture.

OBS

mission statement: term used by Parks Canada.

French

Domaine(s)
  • Planification d'organisation
DEF

Énoncé du but de l'entreprise apportant des précisions sur le genre de clients qu'elle vise à satisfaire et le style de produits ou de services qu'elle compte commercialiser.

CONT

Un énoncé de mission décrit la nature actuelle de l'entreprise. Il apporte des précisions sur sa situation présente, ses clients, ses principaux processus et le niveau de rendement prévu.

OBS

énoncé de mission : terme en usage à Parcs Canada.

Spanish

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