TERMIUM Plus®

The Government of Canada’s terminology and linguistic data bank.

COUNTERADVERTISING [1 record]

Filter results by subject field Alphabetical list of terms

Filter results by subject field

Alphabetical list of terms

Record 1 2019-02-28

English

Subject field(s)
  • Advertising Techniques
CONT

Counter advertising is defined when an advertisement takes an opposing position within the ad which it is talking about ... is done for advertising of provocative and sensitive topics.

CONT

Counter advertising is commonly used to counter the effects that spirit consumption can have. This can be done in the form of print or broadcast advertisements.

French

Domaine(s)
  • Techniques publicitaires
DEF

Publicité destinée à lutter contre les effets d'une autre publicité ou qui a un effet contraire à l'effet souhaité.

Spanish

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