TERMIUM Plus®

The Government of Canada’s terminology and linguistic data bank.

COUPONING [1 record]

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Record 1 2006-01-13

English

Subject field(s)
  • Merchandising Techniques
  • Advertising Techniques
CONT

According to Belch and Belch (1995) couponing is the most widely used, and most effective sales promotional tool available to marketers. The volume of coupons being issued illustrates how strongly manufacturers and retailers believe in the validity of this statement.

French

Domaine(s)
  • Techniques marchandes
  • Techniques publicitaires
DEF

Opération qui consiste à distribuer des coupons par courrier ou à domicile, par annonce de presse ou au point de vente.

OBS

couponnage : terme dont l'usage a été rendu obligatoire par l'arrêté ministériel du 30 sept. 1991 relatif à la terminologie économique et financière (France).

Spanish

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TERMIUM Plus®, the Government of Canada's terminology and linguistic data bank
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