TERMIUM Plus®

The Government of Canada’s terminology and linguistic data bank.

CROSS-MERCHANDIZING [1 record]

Filter results by subject field Alphabetical list of terms

Filter results by subject field

Alphabetical list of terms

Record 1 1986-08-14

English

Subject field(s)
  • Merchandising Techniques
DEF

Placing a product outside its own department but adjacent to another complementary type of product with a view to increasing sales of the product.

French

Domaine(s)
  • Techniques marchandes
DEF

Technique qui consiste à présenter ensemble des produits qui peuvent être associés dans le but de suggérer au client l'achat d'un article en supplément de l'article principal (par ex. farine et moules à tarte).

Spanish

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TERMIUM Plus®, the Government of Canada's terminology and linguistic data bank
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