TERMIUM Plus®

The Government of Canada’s terminology and linguistic data bank.

DEALER TIE-INS [1 record]

Filter results by subject field Alphabetical list of terms

Filter results by subject field

Alphabetical list of terms

Record 1 2004-07-14

English

Subject field(s)
  • Merchandising Techniques
  • Sales (Marketing)
  • Advertising Agencies and Services
OBS

Advertisers anticipate ... plans [through which the dealer can anticipate an early increase in his profits] as a part of their continuing marketing efforts. ... The plans are known as dealer merchandising program, trade promotion, dealer tie-ins, or dealer program.

Key term(s)
  • dealer programme
  • dealer merchandising programme

French

Domaine(s)
  • Techniques marchandes
  • Vente
  • Agences et services de publicité
DEF

Action spécifique de marketing cherchant à accroître les ventes d'un produit par influence directe auprès de la distribution

Spanish

Campo(s) temático(s)
  • Técnicas mercantiles
  • Ventas (Comercialización)
  • Agencias y servicios de publicidad
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