TERMIUM Plus®
The Government of Canada’s terminology and linguistic data bank.
DOWNSCALE [1 record]
Record 1 - internal organization data 2007-12-21
Record 1, English
Record 1, Subject field(s)
- Marketing Research
- Saving and Consumption
Record 1, Main entry term, English
- down-market
1, record 1, English, down%2Dmarket
correct, see observation, adjective
Record 1, Abbreviations, English
Record 1, Synonyms, English
- downscale 2, record 1, English, downscale
correct, see observation, adjective, Great Britain
Record 1, Textual support, English
Record number: 1, Textual support number: 1 DEF
Relating or appealing to lower-income consumers. 3, record 1, English, - down%2Dmarket
Record number: 1, Textual support number: 1 CONT
Cars of similar size are often distinguished by market entry level. The Ford Maverick is more downmarket than the Ford Granada. The Chevrolet Cavalier was conceived as an upmarket alternative to the downmarket Chevrolet Chevette. 4, record 1, English, - down%2Dmarket
Record number: 1, Textual support number: 1 OBS
Down-market or downscale product, car, newspaper. 5, record 1, English, - down%2Dmarket
Record 1, Key term(s)
- down market
- downmarket
- down scale
Record 1, French
Record 1, Domaine(s)
- Étude du marché
- Épargne et consommation
Record 1, Main entry term, French
- bas de gamme
1, record 1, French, bas%20de%20gamme
correct, see observation, adjective
Record 1, Abbreviations, French
Record 1, Synonyms, French
- populaire 2, record 1, French, populaire
correct, see observation, adjective
- grand public 3, record 1, French, grand%20public
correct, see observation, adjective
- à grande diffusion 4, record 1, French, %C3%A0%20grande%20diffusion
correct, see observation, adjective
Record 1, Textual support, French
Record number: 1, Textual support number: 1 CONT
[Une extension de gamme est l'action] d'une marque qui va proposer un ou plusieurs nouveaux produits au sein d'une gamme de manière à toucher une nouvelle cible de clients exprimant un besoin auquel va répondre le ou les nouveaux produits. Une extension de gamme vers le haut ou le bas de gamme peut également servir à changer le positionnement de la marque. 5, record 1, French, - bas%20de%20gamme
Record number: 1, Textual support number: 1 OBS
Produit ou voiture bas de gamme. Journal populaire, grand public ou à grande diffusion. 6, record 1, French, - bas%20de%20gamme
Record 1, Spanish
Record 1, Textual support, Spanish
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