TERMIUM Plus®

The Government of Canada’s terminology and linguistic data bank.

EXPLORATORY RESEARCH [1 record]

Filter results by subject field Alphabetical list of terms

Filter results by subject field

Alphabetical list of terms

Record 1 2015-03-03

English

Subject field(s)
  • Industrial Design
  • Marketing
DEF

A search for hypothetical solutions to a problem and an attempt to state them sufficiently well that the decision maker may determine which to investigate, if any. If the problem is not clear, preliminary research may be necessary before this step in the marketing research process may be accomplished.

French

Domaine(s)
  • Dessin industriel
  • Commercialisation
OBS

Promotion du projet du produit : Exploration et diagnostic interne; Exploration et diagnostic externe.

OBS

Le diagnostic innovation est [...] destiné à vérifier la capacité d'une entreprise à développer le projet de produit nouveau dans lequel elle souhaite s'impliquer [...]

Spanish

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