TERMIUM Plus®

The Government of Canada’s terminology and linguistic data bank.

FIRMOGRAPHICS [1 record]

Filter results by subject field Alphabetical list of terms

Filter results by subject field

Alphabetical list of terms

Record 1 2019-09-25

English

Subject field(s)
  • Marketing Research
  • Corporate Economics
CONT

Firmographics are descriptive attributes of firms that can be used to aggregate individual firms into meaningful market segments. They describe businesses, non-profits, and governmental entities. Essentially, firmographics are to businesses and organizations what demographics are to people.

French

Domaine(s)
  • Étude du marché
  • Économie de l'entreprise

Spanish

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