TERMIUM Plus®

The Government of Canada’s terminology and linguistic data bank.

GIVE PRICE [1 record]

Record 1 2002-04-03

English

Subject field(s)
  • Market Prices
CONT

Priceline.com. Name your own price for airline tickets.

OBS

Commercial practice on the Internet where clients name a price for a specific product or service. Priceline aggregates the bids and negotiates the products or the services with targeted companies, profits being generated from the price gap between the clients' and the companies' offers.

French

Domaine(s)
  • Prix (Commercialisation)
OBS

Jay Walker, fondateur de Priceline, créa un modèle inédit par lequel le client disait le prix qu'il était prêt à payer pour un produit ou un service. En agrégeant les offres de clients de son site, Priceline les proposait ensuite aux lignes aériennes et réalisait un profit à partir du prix que les lignes aériennes acceptaient. Les médias ont nommé ce modèle «Nommez votre propre prix».

Key term(s)
  • nommez un prix
  • nommez votre propre prix
  • proposez un prix

Spanish

Campo(s) temático(s)
  • Precios (Comercialización)
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