TERMIUM Plus®

The Government of Canada’s terminology and linguistic data bank.

INGAME ADVERTISING [1 record]

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Alphabetical list of terms

Record 1 2024-02-07

English

Subject field(s)
  • Advertising
  • Games and Toys (General)
  • Software
CONT

In-game advertising (IGA) is a type of digital advertising that displays image, video, and audio ads inside video games. Most examples of IGA are found inside mobile games ... but they can also appear in games played on computers and game consoles ...

Key term(s)
  • in game advertising

French

Domaine(s)
  • Publicité
  • Jeux et jouets (Généralités)
  • Logiciels
DEF

Pratique qui consiste à intégrer des messages publicitaires à l'intérieur d'un jeu vidéo.

OBS

publicité intrajeu : désignation et définition publiées au Journal officiel de la République française le 29 mai 2022.

Spanish

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© Public Services and Procurement Canada, 2024
TERMIUM Plus®, the Government of Canada's terminology and linguistic data bank
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