TERMIUM Plus®

The Government of Canada’s terminology and linguistic data bank.

INSIDERIZATION [1 record]

Record 1 2004-06-28

English

Subject field(s)
  • Production Management
  • Corporate Economics
  • Marketing
CONT

The fourth stage of globalization is "complete insiderization. At this point the branch becomes something a to in to its own corporation. Production, management decision, marketing and other key functions are handled of its own.

French

Domaine(s)
  • Gestion de la production
  • Économie de l'entreprise
  • Commercialisation
CONT

Ayant décidé de s'internationaliser le [groupe Marriott] a dû décider par quelle(s) ligne(s) de produits il allait commencer [...] chaque activité du portefeuille doit être évaluée en fonction de deux paramètres : la rentabilité potentielle (rendement attendu de la mondialisation) et le risque potentiel (niveau d'adaptation locale requis).

Spanish

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