TERMIUM Plus®

The Government of Canada’s terminology and linguistic data bank.

LOCATION STRATEGY [1 record]

Record 1 2001-04-27

English

Subject field(s)
  • Corporate Management (General)
  • Commercial Establishments
  • Sales (Marketing)
DEF

Criteria, parameters and procedures used by a company to situate outlets such as stores, bank branches or ... restaurants.

OBS

When analysing potential sales, a study is carried out on the target public, purchasing power, location of nearby company and competitor outlets, as well as available premises, size, prices and the advantages of leasing or buying.

OBS

location strategy: term and definition reproduced from the CAPITAL Business Dictionary with the permission of LID Editorial Empresarial.

French

Domaine(s)
  • Gestion de l'entreprise (Généralités)
  • Établissements commerciaux
  • Vente
DEF

Critères, paramètres et processus utilisés par une entreprise pour situer ses points de vente : magasins, succursales de banques ou restaurants.

OBS

Pour analyser le potentiel des ventes, il est nécessaire d'étudier la population, son pouvoir d'achat, la concurrence, et la localisation des établissements.

OBS

stratégie de localisation : terme et définition extraits du CAPITAL Business Dictionary et reproduits avec l'autorisation de LID Editorial Empresarial.

Spanish

Campo(s) temático(s)
  • Gestión de la empresa (Generalidades)
  • Establecimientos comerciales
  • Ventas (Comercialización)
DEF

Criterios, parámetros y procedimientos que utiliza una empresa para situar sus puntos de venta, sean tiendas, sucursales bancarias o restaurantes.

OBS

Para analizar el potencial de ventas se estudia la población que se puede atraer, su capacidad de compra, la situación de otros establecimientos propios y de la competencia y se contrastan con las alternativas de locales existentes con sus superficies, precios y tipos de contrato de alquiler o compra.

OBS

estrategia de localización: término y definición extraídos del CAPITAL Business Dictionary con la autorización de LID Editorial Empresarial.

Save record 1

Copyright notice for the TERMIUM Plus® data bank

© Public Services and Procurement Canada, 2024
TERMIUM Plus®, the Government of Canada's terminology and linguistic data bank
A product of the Translation Bureau

Features

Language Portal of Canada

Access a collection of Canadian resources on all aspects of English and French, including quizzes.

Writing tools

The Language Portal’s writing tools have a new look! Easy to consult, they give you access to a wealth of information that will help you write better in English and French.

Glossaries and vocabularies

Access Translation Bureau glossaries and vocabularies.

Date Modified: