TERMIUM Plus®

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MARKET PENETRATION POLICY [1 record]

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Alphabetical list of terms

Record 1 1995-10-12

English

Subject field(s)
  • Merchandising Techniques
DEF

The policy of setting a low price as the major stimulus for rapid penetration or creation of a mass market

French

Domaine(s)
  • Techniques marchandes
DEF

Stratégie destinée à mettre en application la politique de l'entreprise quant à l'identification des débouchés d'un produit ou d'un service, et aux moyens d'atteindre les marchés visés.

CONT

Le volume des ventes devant dépasser les $20 millions à l'intérieur du plan quinquennal, la stratégie de pénétration des marchés dans certaines parties importantes des États-Unis telles que la Nouvelle-Angleterre, les États du Sud, s'intensifiera. (Commerce, vol. 77, no 1, janvier 1975, p. 31).

Spanish

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