TERMIUM Plus®

The Government of Canada’s terminology and linguistic data bank.

MARKETING FUNCTION [1 record]

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Alphabetical list of terms

Record 1 2016-02-25

English

Subject field(s)
  • Marketing
CONT

Integrated marketing also means that within the marketing function proper there is intelligent adaptation and coordination of the four P's of product, price, place and promotion.

French

Domaine(s)
  • Commercialisation
OBS

La fonction commerciale est chargée des relations avec les clients : réception des commandes, promotion et vente des produits...

Spanish

Campo(s) temático(s)
  • Comercialización
DEF

Cada una de las principales actividades especializadas que se realizan en el campo de la comercialización. Las más conocidas son el transporte o manejo del transporte de mercancías, almacenamiento, financiamiento de mercado, el control de riesgos, ventas, clasificación, acopio, fijación de normas y compras.

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TERMIUM Plus®, the Government of Canada's terminology and linguistic data bank
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