TERMIUM Plus®

The Government of Canada’s terminology and linguistic data bank.

MASS SELLING [2 records]

Record 1 1998-02-20

English

Subject field(s)
  • Marketing
CONT

Mass selling is communicating with large numbers of potential customers at the same time. It's less flexible than personal selling.

French

Domaine(s)
  • Commercialisation

Spanish

Save record 1

Record 2 1991-04-10

English

Subject field(s)
  • Merchandising Techniques

French

Domaine(s)
  • Techniques marchandes
DEF

Procédé de vente-1 fondé sur des présentations massives de produits de consommation courante, dans un magasin de détail, afin d'inciter au maximum d'achats. (F. Étalage de masse).

Spanish

Save record 2

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