TERMIUM Plus®

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MROC [1 record]

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Alphabetical list of terms

Record 1 2020-09-14

English

Subject field(s)
  • Internet and Telematics
  • Marketing Research
CONT

[A] MROC (marketing research online community) is [a] targeted group of people who are recruited into a private online venue to participate in research-related activities such as discussions and exchange of insights over an extended period of time.

Key term(s)
  • marketing research on-line community

French

Domaine(s)
  • Internet et télématique
  • Étude du marché

Spanish

Campo(s) temático(s)
  • Internet y telemática
  • Estudio del mercado
CONT

Con posterioridad, las MROC —comunidades en línea de investigación de mercados—, de mayor dimensión que los online bulletin boards […] permiten la escucha casi simultánea y continua de los participantes que forman parte de las comunidades, los cuales se integran como un miembro más del equipo del cliente.

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