TERMIUM Plus®

The Government of Canada’s terminology and linguistic data bank.

NEAR PACK [1 record]

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Alphabetical list of terms

Record 1 1982-03-15

English

Subject field(s)
  • Advertising Agencies and Services
  • Sales (Marketing)
DEF

A premium item offered free or for a discounted price with the retail purchase of another product, and positioned close to (but not touching) this product at the point of sale.

French

Domaine(s)
  • Agences et services de publicité
  • Vente
CONT

Les primes hors de l'emballage. Certains annonceurs ont pris l'habitude depuis quelque temps de lancer des «near-pack premiums» : la prime est indépendante de l'emballage; c'est le client lui-même qui doit se servir et présenter l'objet en même temps que la marchandise à la caisse. Un tel procédé supprime [...] de lourdes dépenses afférentes à la mise en place de la prime dans le conditionnement [...]

Spanish

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© Public Services and Procurement Canada, 2024
TERMIUM Plus®, the Government of Canada's terminology and linguistic data bank
A product of the Translation Bureau

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