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ONE-TO-ONE MARKETING [1 record]
Record 1 - internal organization data 2011-09-06
Record 1, English
Record 1, Subject field(s)
- Merchandising Techniques
Record 1, Main entry term, English
- one-to-one marketing
1, record 1, English, one%2Dto%2Done%20marketing
correct
Record 1, Abbreviations, English
Record 1, Synonyms, English
- individualized marketing 2, record 1, English, individualized%20marketing
correct
Record 1, Textual support, English
Record number: 1, Textual support number: 1 CONT
One-to-one marketing is a new variation of an old concept, one depending on a customer relationship management (CRM) strategy that focuses on personal interaction and investing in personal communication. ... While one-to-one marketing may be a natural fit with person-to-person marketing, that is only one component of the entire strategy. Some companies, such as Amazon for example, are very adept at using one-to-one marketing concepts to market products. The company does this by tracking what customers have looked at and what they have purchased, then displays products based on that past history. This type of focused marketing serves a number of important functions. First, it lets the customer know that he or she has been noticed. Second, it provides easy access to the types of products the customer has expressed interest in, thus increasing the chances of sale. 3, record 1, English, - one%2Dto%2Done%20marketing
Record 1, Key term(s)
- one to one marketing
Record 1, French
Record 1, Domaine(s)
- Techniques marchandes
Record 1, Main entry term, French
- marketing personnalisé
1, record 1, French, marketing%20personnalis%C3%A9
correct, masculine noun
Record 1, Abbreviations, French
Record 1, Synonyms, French
- mercatique personnalisée 2, record 1, French, mercatique%20personnalis%C3%A9e
correct, feminine noun
Record 1, Textual support, French
Record number: 1, Textual support number: 1 DEF
Technique mercatique développant la relation individuelle avec la clientèle. 3, record 1, French, - marketing%20personnalis%C3%A9
Record number: 1, Textual support number: 1 OBS
mercatique personnalisée : terme et définition publiés au Journal officiel de la République française le 12 mai 2000. 4, record 1, French, - marketing%20personnalis%C3%A9
Record 1, Spanish
Record 1, Campo(s) temático(s)
- Técnicas mercantiles
Record 1, Main entry term, Spanish
- mercadotecnia personalizada
1, record 1, Spanish, mercadotecnia%20personalizada
correct, feminine noun
Record 1, Abbreviations, Spanish
Record 1, Synonyms, Spanish
- marketing personalizado 1, record 1, Spanish, marketing%20personalizado
correct, masculine noun
Record 1, Textual support, Spanish
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