TERMIUM Plus®

The Government of Canada’s terminology and linguistic data bank.

OUT-OF-HOME MEASUREMENT BUREAU [1 record]

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Alphabetical list of terms

Record 1 2004-04-14

English

Subject field(s)
  • Private-Sector Bodies and Committees
  • Audiovisual Techniques and Equipment
OBS

TAB's primary role is to authenticate the circulation data of Out-of-Home media. In doing so, it seeks to inform and educate the advertising community regarding the quantitative and qualitative value of Out-of-Home media, accommodating new forms as they develop without compromising standards of integrity. In specific instances TAB also certifies advertising placement.

French

Domaine(s)
  • Organismes et comités du secteur privé
  • Audiovisuel (techniques et équipement)

Spanish

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