TERMIUM Plus®

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PEST ANALYSIS [1 record]

Filter results by subject field Alphabetical list of terms

Filter results by subject field

Alphabetical list of terms

Record 1 2008-05-27

English

Subject field(s)
  • Marketing Research
  • Organization Planning
CONT

PEST: The PEST analysis has an external macro-environmental focus and analyses the Political, Economic, Social and Technological factors that currently or will potentially impact the entity.

Key term(s)
  • PEST

French

Domaine(s)
  • Étude du marché
  • Planification d'organisation
CONT

L'analyse PEST est un cadre que les consultants en stratégie utilisent pour analyser le macro-environnement externe dans lequel une société opère. Le PEST est un acronyme pour les facteurs suivants : Politique, Économique, Social et Technologique.

CONT

Dans ce premier rapport, les étudiants doivent d'abord identifier les menaces et opportunités que recèle l'environnement d'affaires dans lequel l'entreprise évoluera. Deux modèles d'analyse sont proposés : l'analyse PEST et le modèle des 5 forces de la concurrence de Michael Porter.

Key term(s)
  • PEST

Spanish

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