TERMIUM Plus®

The Government of Canada’s terminology and linguistic data bank.

PREMIUM PACKAGE [2 records]

Filter results by subject field Alphabetical list of terms

Filter results by subject field

Alphabetical list of terms

Record 1 2008-02-20

English

Subject field(s)
  • Special Packaging
  • Merchandising Techniques
DEF

A package of a product offering an item, usually in either in-pack or on-pack form.

CONT

A premium package is an ordinary package which has thereon or therein a printed premium which acts as an additional inducement to purchase the package. The premium itself may have an intrinsic value and be, for example, a baseball or similar collector's card, a cooking recipe, or the like. Alternatively, the premium may have little or no intrinsic value, but be redeemable for an item of value, for example, by the purchaser removing the premium and mailing it to the manufacturer for a refund or prize.

French

Domaine(s)
  • Emballages spéciaux
  • Techniques marchandes
DEF

Emballage d'un produit offrant une prime que l'on glisse à l'intérieur ou que l'on pose directement sur l'emballage.

Spanish

Save record 1

Record 2 1975-03-11

English

Subject field(s)
  • Advertising Agencies and Services
  • Merchandising Techniques
OBS

sales promotion is the term used for those promotional activities other than advertising (...) These activities include consumer sampling, --, mail-in offers, displays [ [also in-pack premium LUSAL 68 72]

French

Domaine(s)
  • Agences et services de publicité
  • Techniques marchandes
OBS

si la prime est à l'intérieur du conditionnement, elle doit pouvoir être décrite et visualisée sur le conditionnement et elle ne doit pas endommager le produit

Spanish

Save record 2

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© Public Services and Procurement Canada, 2024
TERMIUM Plus®, the Government of Canada's terminology and linguistic data bank
A product of the Translation Bureau

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