TERMIUM Plus®

The Government of Canada’s terminology and linguistic data bank.

PREMIUM PRICED PRODUCT [1 record]

Record 1 2006-06-06

English

Subject field(s)
  • The Product (Marketing)
  • Economics
  • Types of Trade Goods
CONT

A company is said to be trading down when it adds a lower priced item to its line of prestige products in the hope that people who cannot afford the original product will want to buy the new one.

CONT

Hard lump ore with a low proportion of fine sized particles is still a premium product.

French

Domaine(s)
  • Produit (Commercialisation)
  • Économique
  • Types d'objets de commerce
CONT

En se basant sur le penchant de la consommation ostentatoire, on dit parfois que le principal motif de l'achat d'un bien de prestige (une Cadillac, une maison à Westmount, etc.) est le prix élevé d'un tel bien.

CONT

Le minerai dur en morceaux contenant une faible proportion de particules demeure un produit de première qualité.

Spanish

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