TERMIUM Plus®

The Government of Canada’s terminology and linguistic data bank.

PRODUCT CO-BRANDING [1 record]

Record 1 2000-11-23

English

Subject field(s)
  • Merchandising Techniques
OBS

Sponsors' names are added to a feature or a content segment and can be presented by the sponsor or sponsee site. For example, The Globe & Mail's Today in History section.

Key term(s)
  • product cobranding
  • cobranding products

French

Domaine(s)
  • Techniques marchandes
DEF

Action d'attribuer deux marques à un produit dans le but de lui donner une meilleure visibilité sur le marché.

Key term(s)
  • comarquage d'un produit

Spanish

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© Public Services and Procurement Canada, 2024
TERMIUM Plus®, the Government of Canada's terminology and linguistic data bank
A product of the Translation Bureau

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