TERMIUM Plus®

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PROGRAMMATIC ADVERTISING [1 record]

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Alphabetical list of terms

Record 1 2022-03-30

English

Subject field(s)
  • Advertising
  • Artificial Intelligence
CONT

Programmatic advertising is the automated buying and selling of online advertising. This automation makes transactions efficient and more effective, streamlining the process and consolidating … digital advertising efforts in one technology platform.

French

Domaine(s)
  • Publicité
  • Intelligence artificielle
CONT

La publicité programmatique désigne l'activité publicitaire pour laquelle l'achat d'espace publicitaire, la mise en place des campagnes et leur diffusion sont réalisés de manière automatisée.

Spanish

Campo(s) temático(s)
  • Publicidad
  • Inteligencia artificial
DEF

Modelo de compra de publicidad en el que adquirimos de manera automatizada espacios publicitarios.

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TERMIUM Plus®, the Government of Canada's terminology and linguistic data bank
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