TERMIUM Plus®

The Government of Canada’s terminology and linguistic data bank.

PSYCHOGRAPHIC VARIABLE [1 record]

Record 1 2001-03-13

English

Subject field(s)
  • Marketing Research
  • The Product (Marketing)
  • Surveys (Public Relations)
OBS

E.psychographic segmentation (...) arose as a result of discovering that buyers'needs may be more differentiated along life-style or personality lines than along demographic lines p.169

French

Domaine(s)
  • Étude du marché
  • Produit (Commercialisation)
  • Enquêtes et sondages (Relations publiques)
OBS

D./dans la segmentation/ les --: leadership, autorité, autonomie, esprit grégaire... Autant de variables susceptibles de définir l'image du produit qui correspond à un type d'acheteur spécifique

Spanish

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