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RATIONALIZE [1 record]

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Alphabetical list of terms

Record 1 1975-03-11

English

Subject field(s)
  • Motivation and Advertising Psychology
OBS

--to attribute (one's actions) to rational and creditable motives without adequate analysis of the true and esp. unconscious motives.

French

Domaine(s)
  • Motivation et psychologie de la publicité
OBS

--en psychologie, rationaliser c'est "justifier (une conduite) par des motifs rationnels - alors que son origine, sa motivation relève d'éléments non rationnels [ et souvent inconscients" (robert])

Spanish

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