TERMIUM Plus®

The Government of Canada’s terminology and linguistic data bank.

RETARGETING [2 records]

Record 1 2017-03-22

English

Subject field(s)
  • Merchandising Techniques
  • Advertising
  • Internet and Telematics
CONT

Retargeting converts window-shoppers into buyers. Generally 2% of shoppers convert on the first visit to an online store. Retargeting brings back the other 98%. Retargeting works by keeping track of people who visit your site and displaying your retargeting ads to them as they visit other sites online.

Key term(s)
  • retargetting
  • search retargetting

French

Domaine(s)
  • Techniques marchandes
  • Publicité
  • Internet et télématique
DEF

Pratique consistant à repérer un internaute qui a visité un site marchand afin de lui adresser des messages publicitaires liés à ses centres d’intérêt présumés.

OBS

ciblage publicitaire : terme et définition publiés au Journal officiel de la République française le 5 août 2016.

Spanish

Save record 1

Record 2 1992-11-19

English

Subject field(s)
  • Software

French

Domaine(s)
  • Logiciels
CONT

Le reciblage offre un potentiel exceptionnel de portabilité du logiciel pour un ensemble de processeurs cibles et un même système de développement.

Spanish

Save record 2

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