TERMIUM Plus®

The Government of Canada’s terminology and linguistic data bank.

RETURN-PATH DATA [1 record]

Filter results by subject field Alphabetical list of terms

Filter results by subject field

Alphabetical list of terms

Record 1 2024-02-29

English

Subject field(s)
  • Advertising Media
  • Television (Radioelectricity)
CONT

Return-path data (RPD) is viewing information processed by a TV device, such as a cable or satellite set-top box. Measurement companies use RPD to help advertisers and programmers figure out where ads ran and who saw them based on viewing session details.

French

Domaine(s)
  • Supports publicitaires
  • Télévision (Radioélectricité)

Spanish

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© Public Services and Procurement Canada, 2024
TERMIUM Plus®, the Government of Canada's terminology and linguistic data bank
A product of the Translation Bureau

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