TERMIUM Plus®

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RUBBERNECK [1 record]

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Alphabetical list of terms

Record 1 1975-03-11

English

Subject field(s)
  • Advertising Media
  • Advertising Agencies and Services
CONT

The rubberneck or curiosity seeker, who mails coupons for anything he sees advertised, is considered a costly problem by some advertisers.

French

Domaine(s)
  • Supports publicitaires
  • Agences et services de publicité
CONT

Certains supports provoquent un afflux de «réponses» [cela tient] à l'habitude [...] de trouver dans leurs colonnes des bons à découper, ce qui les fait acheter par les «chasseurs de coupons».

Spanish

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