TERMIUM Plus®

The Government of Canada’s terminology and linguistic data bank.

SCREEN ADVERTISING [1 record]

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Alphabetical list of terms

Record 1 2001-03-27

English

Subject field(s)
  • Advertising Agencies and Services
  • Cinematography
  • Advertising Media
  • Advertising
OBS

About 80 percent of the ... movie theaters accept theater-screen advertising. Virtually all of an additional 4,000 drive-ins accept screen advertising.

French

Domaine(s)
  • Agences et services de publicité
  • Cinématographie
  • Supports publicitaires
  • Publicité
OBS

La campagne de publicité cinématographique nécessite un certain investissement financier en matériel (film et copies) qui doit s'amortir sur un nombre suffisant de projections pour rester rentable.

CONT

La réforme proposée souhaite réduire le temps de publicité à l'écran sur les chaînes publiques, afin d'améliorer le confort du téléspectateur.

Spanish

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© Public Services and Procurement Canada, 2024
TERMIUM Plus®, the Government of Canada's terminology and linguistic data bank
A product of the Translation Bureau

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