TERMIUM Plus®

The Government of Canada’s terminology and linguistic data bank.

SHARE MIND [1 record]

Filter results by subject field Alphabetical list of terms

Filter results by subject field

Alphabetical list of terms

Record 1 2023-12-12

English

Subject field(s)
  • Motivation and Advertising Psychology
  • Marketing
DEF

Consumer awareness of a particular product or brand, especially compared to the profile enjoyed by competitors' products.

Key term(s)
  • mind-share
  • mind share

French

Domaine(s)
  • Motivation et psychologie de la publicité
  • Commercialisation
CONT

La notoriété désigne pour une marque le fait d'être connue par les consommateurs : à quel point ceux-ci connaissent et reconnaissent votre marque. Cette notoriété joue un rôle important lors de l'acte d'achat. Face à plusieurs options concurrentes, c'est ce qui va influencer le choix final du consommateur.

Spanish

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© Public Services and Procurement Canada, 2024
TERMIUM Plus®, the Government of Canada's terminology and linguistic data bank
A product of the Translation Bureau

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