TERMIUM Plus®
The Government of Canada’s terminology and linguistic data bank.
SOFT-SELL ADVERTISING [1 record]
Record 1 - internal organization data 2001-04-18
Record 1, English
Record 1, Subject field(s)
- Advertising Techniques
- Merchandising Techniques
Record 1, Main entry term, English
- informative advertising
1, record 1, English, informative%20advertising
correct
Record 1, Abbreviations, English
Record 1, Synonyms, English
- educational advertising 1, record 1, English, educational%20advertising
correct
- soft-sell advertising 1, record 1, English, soft%2Dsell%20advertising
correct
Record 1, Textual support, English
Record number: 1, Textual support number: 1 DEF
Any kind of advertising devoted to informing consumers about a product or service while creating a mood to make them feel favourably disposed towards the goods or service. 1, record 1, English, - informative%20advertising
Record 1, Key term(s)
- soft selling
Record 1, French
Record 1, Domaine(s)
- Techniques publicitaires
- Techniques marchandes
Record 1, Main entry term, French
- publicité informative
1, record 1, French, publicit%C3%A9%20informative
correct, feminine noun
Record 1, Abbreviations, French
Record 1, Synonyms, French
- publicité éducative 1, record 1, French, publicit%C3%A9%20%C3%A9ducative
correct, see observation, feminine noun
Record 1, Textual support, French
Record number: 1, Textual support number: 1 DEF
Toute forme de publicité visant à informer les consommateurs sur un produit ou un service, tout en créant une atmosphère propre à susciter chez eux une attitude favorable à l'égard de ce bien ou de ce service. 2, record 1, French, - publicit%C3%A9%20informative
Record number: 1, Textual support number: 1 OBS
publicité éducative: Publicité qui apprend aux prospectés à se servir d'un produit. 3, record 1, French, - publicit%C3%A9%20informative
Record 1, Spanish
Record 1, Campo(s) temático(s)
- Técnicas publicitarias
- Técnicas mercantiles
Record 1, Main entry term, Spanish
- publicidad informativa
1, record 1, Spanish, publicidad%20informativa
correct, feminine noun
Record 1, Abbreviations, Spanish
Record 1, Synonyms, Spanish
- publicidad de información 2, record 1, Spanish, publicidad%20de%20informaci%C3%B3n
correct, feminine noun
Record 1, Textual support, Spanish
Record number: 1, Textual support number: 1 DEF
Publicidad que transmite información básica sobre un producto. Se utiliza habitualmente en la etapa lanzamiento del producto para aclarar y asentar la demanda inicial [...]. 1, record 1, Spanish, - publicidad%20informativa
Record number: 1, Textual support number: 1 OBS
publicidad informativa: término y definición extraídos del CAPITAL Business Dictionary con la autorización de LID Editorial Empresarial. 3, record 1, Spanish, - publicidad%20informativa
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