TERMIUM Plus®

The Government of Canada’s terminology and linguistic data bank.

SUB-THRESHOLD [2 records]

Record 1 2011-09-29

English

Subject field(s)
  • Scientific Measurements and Analyses
DEF

Pertains to a stimulus below the threshold under consideration.

OBS

sub-threshold: Term and definition standardized by ISO.

French

Domaine(s)
  • Mesures et analyse (Sciences)
DEF

Qualifie un stimulus se situant au-dessous du seuil considéré.

OBS

infra-liminaire : Terme et définition normalisés par l'ISO et par l'AFNOR.

Spanish

Save record 1

Record 2 2010-08-19

English

Subject field(s)
  • Motivation and Advertising Psychology
CONT

subliminal stimulus. ... a stimulus below the threshold of awareness, that is, one too weak to be specifically apprehended and reported but not too weak to be influential on conscious processes or behavior; the effects of such stimuli are also termed subliminal.

OBS

It was not possible to determine the source language for ISO-5492-1.

French

Domaine(s)
  • Motivation et psychologie de la publicité
DEF

Se dit d'un stimulus appréhendé, mais trop faible pour passer le seuil de la perception. Des stimulations subliminales semblent cependant pouvoir exercer une influence importante sur le comportement et ont été notamment expérimentées pour la persuasion clandestine de consommateurs.

Spanish

Campo(s) temático(s)
  • Motivación y psicología de la publicidad
DEF

Por debajo de los límites de la conciencia. En la publicidad subliminal se emiten mensajes que son captados inconscientemente.

Save record 2

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