TERMIUM Plus®

The Government of Canada’s terminology and linguistic data bank.

SUPPLEMENTARY MEDIA [1 record]

Record 1 1975-03-11

English

Subject field(s)
  • Advertising Media
  • Advertising Agencies and Services
OBS

A single coordinated marketing plan or campaign may include all the major media and dozens of minor media.

French

Domaine(s)
  • Supports publicitaires
  • Agences et services de publicité
CONT

[La télévision] peut être utilisée soit comme un média de base, soit comme un média d'appoint, soit comme un appui de promotion.

Spanish

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