TERMIUM Plus®
The Government of Canada’s terminology and linguistic data bank.
TRADING DOWN [2 records]
Record 1 - internal organization data 2017-03-22
Record 1, English
Record 1, Subject field(s)
- Marketing
- Corporate Management
Record 1, Main entry term, English
- trading down 1, record 1, English, trading%20down
Record 1, Abbreviations, English
Record 1, Synonyms, English
Record 1, Textual support, English
Record 1, French
Record 1, Domaine(s)
- Commercialisation
- Gestion de l'entreprise
Record 1, Main entry term, French
- baisse en gamme
1, record 1, French, baisse%20en%20gamme
correct, feminine noun
Record 1, Abbreviations, French
Record 1, Synonyms, French
Record 1, Textual support, French
Record number: 1, Textual support number: 1 DEF
Stratégie d’entreprise consistant à réorienter l’offre commerciale vers le bas de gamme. 1, record 1, French, - baisse%20en%20gamme
Record number: 1, Textual support number: 1 OBS
baisse en gamme : terme et définition publiés au Journal officiel de la République française le 5 août 2016. 2, record 1, French, - baisse%20en%20gamme
Record 1, Spanish
Record 1, Textual support, Spanish
Record 2 - internal organization data 1988-09-26
Record 2, English
Record 2, Subject field(s)
- The Product (Marketing)
Record 2, Main entry term, English
- trading down
1, record 2, English, trading%20down
correct
Record 2, Abbreviations, English
Record 2, Synonyms, English
Record 2, Textual support, English
Record number: 2, Textual support number: 1 DEF
A product-line strategy wherein a company adds a lower-priced item to its line of prestige goods, to reach the market that cannot afford the higher-priced items. The seller expects that the prestige of the higher-priced items will help sell the new, lower-priced products. 1, record 2, English, - trading%20down
Record 2, French
Record 2, Domaine(s)
- Produit (Commercialisation)
Record 2, Main entry term, French
- extension descendante
1, record 2, French, extension%20descendante
correct, feminine noun
Record 2, Abbreviations, French
Record 2, Synonyms, French
Record 2, Textual support, French
Record number: 2, Textual support number: 1 CONT
L'extension de la ligne consiste à prolonger la ligne de produits de l'entreprise au-delà de son étendue actuelle ... trois types d'extension de la ligne : l'extension descendante, l'extension ascendante et l'extension bilatérale. 1, record 2, French, - extension%20descendante
Record 2, Spanish
Record 2, Textual support, Spanish
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