TERMIUM Plus®

The Government of Canada’s terminology and linguistic data bank.

TWO-STEP FLOW COMMUNICATION [1 record]

Filter results by subject field Alphabetical list of terms

Filter results by subject field

Alphabetical list of terms

Record 1 1986-04-23

English

Subject field(s)
  • Marketing
DEF

The concept according to which ideas are transmitted through the mass media to opinion leaders and then from these opinion leaders to less active segments of the population.

French

Domaine(s)
  • Commercialisation
DEF

Schéma de communication en deux temps s'adressant à un groupe de prescripteurs qui, par leur décision, influencent une couche de population plus grande.

Spanish

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