TERMIUM Plus®

The Government of Canada’s terminology and linguistic data bank.

URCHIN TRAFFIC MONITOR [1 record]

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Record 1 2022-08-29

English

Subject field(s)
  • Informatics
  • Marketing Research
CONT

The biggest innovation ... was the "Urchin traffic monitor" (UTM). In addition to the analysis of the web server log files, a JavaScript tracking was added with the use of browser cookies, e.g. to recognize visitors.

OBS

Urchin: a part of the name of the company Urchin Software Corporation that created the tracking module.

French

Domaine(s)
  • Informatique
  • Étude du marché
CONT

Les paramètres du module de suivi Urchin [...] sont cinq variantes de paramètres d'URL [uniform resource locator] utilisées par les spécialistes du marketing pour suivre l'efficacité des campagnes de marketing en ligne à travers les sources de trafic et les supports de publication.

OBS

Urchin : partie du nom de la société Urchin Software Corporation qui a créé le module de suivi.

Spanish

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