TERMIUM Plus®
The Government of Canada’s terminology and linguistic data bank.
VISUAL IDENTITY [2 records]
Record 1 - internal organization data 2015-04-14
Record 1, English
Record 1, Subject field(s)
- Public Relations
- Federal Administration
Record 1, Main entry term, English
- visual identity
1, record 1, English, visual%20identity
correct
Record 1, Abbreviations, English
Record 1, Synonyms, English
Record 1, Textual support, English
Record number: 1, Textual support number: 1 CONT
An institution's visual identity is expressed in many ways and is much broader than corporate identity. The purpose of managing an institution's visual identity is to ensure that corporate goals are visualized and communicated effectively. It is based on the premise that decisions on the design of corporate communications should not be made in isolation. In that sense corporate identity and visual identity have similar objectives. 2, record 1, English, - visual%20identity
Record 1, French
Record 1, Domaine(s)
- Relations publiques
- Administration fédérale
Record 1, Main entry term, French
- identité visuelle
1, record 1, French, identit%C3%A9%20visuelle
correct, feminine noun
Record 1, Abbreviations, French
Record 1, Synonyms, French
Record 1, Textual support, French
Record number: 1, Textual support number: 1 CONT
L’identité visuelle d’une institution s’exprime de nombreuses façons et dépasse largement l’image de marque. Le but de la gestion de l’identité visuelle d’une institution est de faire en sorte que ses objectifs soient visualisés et communiqués efficacement. Cette gestion part du principe que les décisions reliées à la conception des communications ne doivent pas être prises isolément. En ce sens, l’image de marque et l’identité visuelle visent des objectifs analogues. 2, record 1, French, - identit%C3%A9%20visuelle
Record 1, Spanish
Record 1, Textual support, Spanish
Record 2 - internal organization data 1992-07-09
Record 2, English
Record 2, Subject field(s)
- Packaging
Record 2, Main entry term, English
- visual identity
1, record 2, English, visual%20identity
proposal
Record 2, Abbreviations, English
Record 2, Synonyms, English
Record 2, Textual support, English
Record 2, French
Record 2, Domaine(s)
- Emballages
Record 2, Main entry term, French
- identité visuelle
1, record 2, French, identit%C3%A9%20visuelle
correct, feminine noun
Record 2, Abbreviations, French
Record 2, Synonyms, French
Record 2, Textual support, French
Record number: 2, Textual support number: 1 DEF
Concept employé dans l'industrie de l'emballage qui prend en compte la création d'un emballage au point de vue de l'esthétisme visuel. 2, record 2, French, - identit%C3%A9%20visuelle
Record 2, Spanish
Record 2, Textual support, Spanish
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