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ATTITUDE CONSOMMATEURS [1 record]

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Record 1 1996-11-15

English

Subject field(s)
  • Motivation and Advertising Psychology
  • Merchandising Techniques
CONT

The brand managers at a consumer goods manufacturer we know assiduously tracked consumer attitudes in order to detect shifts that might affect their products.

French

Domaine(s)
  • Motivation et psychologie de la publicité
  • Techniques marchandes
CONT

Nous connaissons un fabricant de produits de grande consommation dont les chefs de marque surveillaient assidûment les attitudes des consommateurs pour détecter les infléchissements susceptibles d'affecter leurs produits.

Key term(s)
  • attitude du consommateur

Spanish

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