TERMIUM Plus®

The Government of Canada’s terminology and linguistic data bank.

AXE PUBLICITAIRE [1 record]

Filter results by subject field Alphabetical list of terms

Filter results by subject field

Alphabetical list of terms

Record 1 2001-01-17

English

Subject field(s)
  • Advertising
CONT

Copy platform is the main copy theme of an advertisement.

French

Domaine(s)
  • Publicité
DEF

Idée de base sur laquelle s'appuie la campagne publicitaire pour vendre son produit.

OBS

idée de base : idée essentielle que l'on cherche à transmettre; moteur du message publicitaire.

Spanish

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© Public Services and Procurement Canada, 2024
TERMIUM Plus®, the Government of Canada's terminology and linguistic data bank
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