TERMIUM Plus®

The Government of Canada’s terminology and linguistic data bank.

CASSAGE PRIX [1 record]

Filter results by subject field Alphabetical list of terms

Filter results by subject field

Alphabetical list of terms

Record 1 2002-12-04

English

Subject field(s)
  • Merchandising Techniques
  • Market Prices
CONT

[A] provision of NAFTA offers international competitors the opportunity to pursue a ruthless, price-cutting, money-losing strategy in the Canadian market. In case there is any doubt where all this could lead, just think of what has happened in our deregulated airline industry.

French

Domaine(s)
  • Techniques marchandes
  • Prix (Commercialisation)
DEF

Action de pratiquer des prix de vente tellement bas que la concurrence ne puisse plus écouler ses produits sans encourir des pertes sensibles sur sa marge bénéficiaire.

OBS

Le cassage des prix est plus accentué que le gâchage; il menace l'ensemble du marché.

Spanish

Campo(s) temático(s)
  • Técnicas mercantiles
  • Precios (Comercialización)
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