TERMIUM Plus®

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CHEVAUCHEMENT AUDIENCE [1 record]

Filter results by subject field Alphabetical list of terms

Filter results by subject field

Alphabetical list of terms

Record 1 2018-12-12

English

Subject field(s)
  • Surveys (Public Relations)
  • Advertising Techniques
  • Communication (Public Relations)
DEF

A measurement in terms of the percentage of the [number] of persons in a listening, reading, or viewing audience who are reached more than once by the same commercial or advertisement appearing in a different media as reported by the rating and measurement services.

French

Domaine(s)
  • Enquêtes et sondages (Relations publiques)
  • Techniques publicitaires
  • Communications (Relations publiques)
OBS

Puisque le terme «duplication» a le sens de «doubler quelque chose», son usage n'est pas approprié pour désigner la notion de recoupement d'audience, car il est question d'audiences communes lors de la diffusion d'une publicité.

Spanish

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